Reebok x Zalando - Wake Up

About the Campaign

Working at Zalando’s in-house agency was one of the most fruitful periods of my career. Besides developing cross-platform campaigns for all 17 markets of Zalando, we also collaborated with brands available on the platform - one of these was Reebok.

This collaboration campaign was running on Zalando-owned channels and social media, promoting Reebok’s gym line.

Loud traffic, endless scrolling, and tight deadlines are daily sources of anxiety for the city dweller. An intense workout, boxing training, or dance class is one of the few effective ways to leave the buzz behind and finally wake up.

Role: Creative Lead, Copywriter
Date: 2018