Magyar Telekom - Aunt Bici
About the Campaign
Have you ever broken a World Record before? Well, in this 360 integrated campaign for Magyar Telekom, we tried!
Spoiler alert: We did it.
This is the story of Bici néni, the 87 years old chess master, who broke the Cuban Capablanca's simultaneous chess world record with the help of Hungarian people and Telekom's 4G mobile network.
Role: Copywriter
Date: 2015