Chrono24 Global Brand Campaign
About the Campaign
How do you build emotional connection between a faceless marketplace and 28 million monthly visitors? By sharing real moments all watch lovers can deeply relate to.
For the launch of Chrono24’s first brand campaign I built a dedicated team of strategists, designers and producers to reimagine how modern watch-love looks and feels. The result is a film celebrating real “watch moments” chosen from the countless submissions shared by Chrono24’s 4.5-million-strong Instagram followers.
And here’s how we shot 14 scenes in 2 days - directed and photographed by David Daub:
Role: Creative Director
Date: 2025